Marketing Analyst**, Brand Enthusiast**

I’m an Associate Analyst at Abbott Nutrition where I’m doing omni-channel marketing analytics across all digital channels; recommending opportunities to drive top of the funnel conversion. I’ve also interned with Accenture, where I focused on creating documentation to help in call center process optimization.

My career goal is to be able to use my abilities to educate the consumer on purchasing products that help them live their best life 😊

Outside of work, I like to read, run half marathons (trying to hit every major U.S. city), and I’m a photographer!

<aside> 📫 Contact Information [email protected] ‭(216) 905-4413‬ linkedin.com/in/caroline-eggett

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Caroline N Eggett Resume 20230517.pdf

Updated May 15th, 2023.

Experience

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/f424c58c-d4c8-4d8c-9799-b71cd6b2f58a/ABT.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/f424c58c-d4c8-4d8c-9799-b71cd6b2f58a/ABT.png" width="40px" /> Abbott Nutrition Laboratories (Whitespace) Associate Analyst**,** August ‘22 — Present

• Curated one-pager for 100 employees on best practice guidelines for QR codes in print, broadcast, and OOH ads
• Analyzing 17k monthly traffic to ZonePerfect.com and 32k to Juven.com to recommend opportunities to optimize website, enhance social media presence, and improve brand mentions in digital voice of customer channels
• Optimizing SEO on zoneperfect.com through cross competitor analysis on consumer search queries
• Presented SEO content strategy to brand partner, identifying 5 quick win recommendations for brand to implement
• Determined brand unpaid social media strategy through an internal analysis, competitor social audit, and external social media trend reports </aside>

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/c3269861-19d2-405f-8296-838ae42b4181/ABT.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/c3269861-19d2-405f-8296-838ae42b4181/ABT.png" width="40px" /> Abbott Nutrition Laboratories (Whitespace) Associate Marketing Analyst**,** November ‘20 - Jun ‘22

• Developed 15 reports in business intelligent platform through PostgreSQL code to analyze order processing and fulfillment, order volume and sales, promotional programs, and excess and obsolete discounted inventory sales
• Created 12-page PowerBI dashboard to visualize eCommerce KPIs to forecast monthly sale trends
• Identified fraudulent trends in eCommerce and implemented application logic to review/decline orders
• Evaluated 20 high demand products to determine the profitability margin and recommended price adjustments
• Analyzed 250,000 records to optimize shipping rates and shipping rate thresholds for orders
• Engaged with internal development team to eliminate 15 noncompliant ADA issues and SEO optimization issues
• Collaborated with cross-functional teams to refresh AbbottStore website pages to meet industry best practices </aside>

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/89efc439-e02f-41fa-8634-f388398c866b/download.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/89efc439-e02f-41fa-8634-f388398c866b/download.png" width="40px" /> Accenture Summer Consulting Ananlyst, Jun ‘22 — Aug ‘22

• Designed training material on reviewing and processing application volume exceeding 300,000 applications monthly
• Redesigned two reporting and appeals procedures for use in workstream development for client call center
• Determined and prioritized public service metrics to incorporate into client-facing business development proposals </aside>

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/76b69c9b-b9e9-483b-ab05-192983399ced/Ohio_State_Buckeyes_logo.svg.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/76b69c9b-b9e9-483b-ab05-192983399ced/Ohio_State_Buckeyes_logo.svg.png" width="40px" /> The Ohio State Underwater Robotics Team Business Team Lead & Treasurer**,** April ‘21 - May ‘23

• Led 12 person student team to manage financial auditing, corporate outreach, K-12 outreach, media content output, professional development workshops, video production, website development and social event coordination
• Coordinated an outreach program twice to teach 20 underprivileged students STEM curriculum in Columbus area
• Spearheaded two email campaigns to alumni & sponsors to educate on accomplishments and identify funding leads
• Implemented purchasing process for $20k annual budget to ensure budget and resources can be properly allocated

Designed report dashboard to identify project balances for teams, ultimately ensuring team stays on $20k budget

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Now that you’ve gotten to the end, when you get the chance, ask me my favorite brand and why!